Thursday, September 6, 2012

Mr. Taxi Hailed As First Official Sponsor Of The Kentucky Bourbon Trail Tour.

Mr. Taxi, an innovative taxi and transportation company serving Lexington and Bardstown, is the first-ever official sponsor of the Kentucky Bourbon Trail tour of distilleries.

Adam Johnson, Director of the Kentucky Bourbon Trail adventure, said it is no coincidence that a transportation company was selected as the initial sponsor. “Responsibility is the most important goal of our distillers,” Johnson said. “We receive dozens of requests every day from out-of-state visitors looking for a relaxed and responsible way to visit our legendary distilleries,” he said. “Mr. Taxi fills this need in a professional, high-quality and educational manner.”

This is the first time the Kentucky Bourbon Trail experience, created by the Kentucky Distillers’ Association in 1999, has authorized an official sponsorship.

“To be the first official sponsor of the Kentucky Bourbon Trail program, one of the top tourism attractions in the country, is a true honor and compliment,” said Ray Sjogren, CEO of Mr. Taxi.

Sponsorships are available for transportation companies, restaurants and bars, hotels and inns, tourism attractions and convention and visitors’ bureaus. Prospective sponsors must have a link to the Bourbon industry or the responsible consumption of spirits.

Using state-of-the-art booking, applications and tracking technology, Mr. Taxi offers flexible and affordable Bourbon packages to all seven distilleries that participate in the official Kentucky Bourbon Trail. Mr. Taxi guests are treated to gourmet lunches with Bourbon and Kentucky inspired themes. Drivers are educated on the history of the Bourbon industry and the various distilleries. Mr. Taxi drivers all are Certified Tourism Ambassadors through the Lexington Convention and Visitors Bureau, a specialized hospitality program that offers in-depth training in local attractions, history, events and more.

KDA President Eric Gregory applauded Mr. Taxi’s support and said the sponsorship program is a result of the skyrocketing global popularity of Kentucky Bourbon and the historic tour. “Kentucky is the only place in the world where visitors can enjoy the one, true authentic Bourbon experience,” he said. “We have two centuries of rich tradition and proud heritage that can’t be duplicated anywhere else.”

Kentucky Bourbon Trail distilleries have logged more than 2 million visits in the last five years, with 450,000 in 2011 alone.

“September is Bourbon Heritage Month and we welcome all visitors who are coming here to celebrate America’s only native spirit,” Johnson said. “And if you want someone else to do the driving, we encourage you to call Mr. Taxi.”

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