Tuesday, June 21, 2011
Wild Turkey Unveils New Distillery.
The capacity of the new distillery, 11 million gallons a year, is more than twice the old one. This expansion was actually planned several years ago but delayed about two years due to the ownership change. The new beer still and doubler are the exact same capacity as the old ones. The increase in overall capacity comes from more and bigger mash cookers and fermenters. The stills may be the same size but they're going to be a lot busier.
The price tag for the expansion is $50 million.
The capacity expansion on Wild Turkey Hill is a good thing, as is the new Wild Turkey 81 (81 proof, that is, parallel to the 101 proof flagship). I've always disdained the 80 proof, brown label expression. This one is a lot better. Unofficial distillery sources report it's the same whiskey as 101, just diluted, whereas the old 80 proof was a much younger whiskey.
Especially if you like the milder proof, 81 is a fine addition to the line.
Less edifying is a new TV commercial they've just released, which encourages people to use a well known rude hand gesture to order 'the bird.' After this triggers a few bar brawls they may reconsider.
The commercial also features a model whose hairstyle is right out of the 70s. What's that about? You can see it for yourself on Facebook.
The picture at top shows Master Distiller Jimmy Russell (left) and Associate Distiller Eddie Russell (Jimmy's son) christening an oversized bourbon barrel at today's official ceremony. The picture below shows a tour group from Cincinnati visiting the new facility.